Holeman & Finch: Atlanta's Premier Head-to-Tail Restaurant Serves Up a Burger Impossible to Overhype

Aug 20
Shared by Joseph
Thanks, Steve!

From A Hamburger Today

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[Photographs: Daniel Zemans]

Holeman & Finch Public House

2277 Peachtree Road, Atlanta, GA 30309 (map); 404-948-1175; holeman-finch.com
Cooking Method: Griddled
Short Order: Quite simply the best griddled burger I've ever eaten
Want Fries With That? Oh yes
Price: $12

When I made plans to go to Atlanta last weekend, my top eating priority was a visit to Holeman & Finch Public House to try some of that establishment's legendary head-to-tail meat artistry. And on early Saturday night, I feasted on the best house-made charcuterie I've tasted, pimento cheese, deviled eggs, glazed pork belly, rooster testicles, pan-fried veal brains, and beef heart, all of which was washed down with some of the finest cocktails I have ever had the pleasure of drinking. I did not, however, have the famous burger, though it was not for lack of desire.

Every night at 10 p.m., someone gets on a megaphone and announces that the evening's 20 cheeseburgers are ready. And six days a week, that's the only chance diners have of getting their hands on a burger. As I was committed to going to watch former Cub Theodore Roosevelt Lilly III toy with the Atlanta Braves that evening, a 10 p.m. stop at Holeman & Finch was not possible. But because my Saturday night meal was so good, I altered my Sunday plans so I could return for brunch when another 120 burgers are made available.

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Regular readers know that I prefer my patties thick and rare. That's true for four reasons. First, the hotter meat gets, the more fat cooks out, taking juiciness and beefy flavor with it. Second, which is surely related to the fat issue, the more a burger is cooked, the more difficult it is to develop a stark textural contrast between a crisp exterior and soft interior. Third, more meat equals more deliciousness. And fourth, my preferred style is grilled and a grilled thin patty is easily overwhelmed by smoke. My third reason is easily dealt with by piling two thin patties on top of one another, and the fourth is rendered moot when the burger in question is griddled.

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After my mind-blowing meal the night before, I arrived at H&F with virtually insurmountable expectations. These guys had had me close to licking the bottom of a plate of rooster testicles, so I thought their burger might be life-altering. And in a sense it was: This was, hands down, the best griddled burger I have ever eaten. The patties, made with equal portions of brisket and flank steak from grass-fed cows, were oozing with juice and packed with beefy flavor despite being cooked to medium. The flavor and the temperature of the meat are a combination that until last Saturday I would have thought was not possible. In fact, the more I think about it, the more I realize I need to get back to Atlanta to make sure my mind wasn't playing tricks on me.

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In addition to the patties, the staff at H&F played a role in manufacturing every part of the burger except for the American cheese and sliced red onions. The bun, a delicious toasted unsweetened brioche, is made next door at H&F Bread Co., the restaurant's bakery arm which supplies a ridiculous number of Atlanta's finest restaurants. The bread and butter pickles are made in-house, as is the ketchup and the mustard.

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There is no weakness in this burger. The ketchup is heavy on the vinegar, but still sings delicious natural tomato. The mustard is so good that I couldn't decide whether to put it on my burger or dip my fries in it, so I did both. The pickles, a perfectly balanced combination of sweet and tart, are made in jars lined up at the top of the restaurant's walls along with a variety of other pickled products (including very intriguing peaches). The red onions are ingeniously placed between the patties, allowing all taste buds to experience meat and bread before encountering their mild zing. And the American cheese, theoretically out of place on a beautiful in-house creation like this, declares itself fit for any burger anywhere.

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I don't know what kind of potatoes are used for their fries, what kind of oil they're fried in, or how many times they're dropped in the oil. But I do know this: They're crisp on the outside, almost creamy on the inside, packed with natural potato flavor, and sprinkled with large grains of salt. And yes, they are every bit as good as they look.

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The previous night, I ran out of time and could not order dessert. The thought of what might have been between the deep fried peach pie and me haunted me throughout the evening. When I saw it was still on the menu at brunch, I had to give it a shot. Imagine a perfectly fried piece of flaky buttery pie crust from a top notch bakery. Now, think about what it would taste like if it was coated in a glaze that reminds you of Krispy Kreme glaze at its absolute best. And then dream of what that would be like filled with fresh Georgia peaches that have been cooked in a light syrup that serves only to enhance the natural peach flavor. Think about that, make it a little better in your mind, add a scoop of high quality vanilla ice cream, and now you know what the fried peach pie tastes like.

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Tweet: @mtodd Cost Plus World Market

Aug 20

@mtodd Cost Plus World Market

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Groupon Smashes Sales Records with Nationwide Gap Deal

Aug 20


Groupon launched its first national deal today, partnering with Gap to offer $50 worth of apparel and accessories at the low price of $25.

The site is known for its local daily deals, often offered by small businesses including restaurants, gyms and spas. With a $1 billion valuation and more than 9.4 million Groupons sold since its launch, it has become one of the most recognized group buying sites on the web.

The company has had great success selling local deals, but this experimental partnership could be the first step towards larger, national partnerships.

We spoke with Julie Mossler, a spokeswoman for Groupon, to get some insights into Groupon’s motivations for testing out the national market. She explained:

“Local ‘brick and mortar’ businesses are the foundation of Groupon, and that isn’t changing. Many of our customers have asked for a national deal, so we’re testing the waters with Gap. It’s a perfect back-to-school deal, and a great way for us to reach subscribers in Gap cities where Groupon hasn’t yet launched. Customer feedback (positive or negative) will be taken into consideration when we determine if we’ll do partnerships of this scale in the future.”

Groupon CEO Andrew Mason expanded, “We’ve worked with plenty of national brands, but this is the first time we’ve featured the same business in every city simultaneously. We’re constantly experimenting with new types of deals and stick with whatever our customers like! They seem to like this deal.”

As of about 5 p.m. ET, the Gap deal has already triggered nearly 300,000 purchases — that’s about 10 Groupons per second, making it Groupon’s bestselling deal since its launch in November 2008. The previous bestseller was a $12 75-minute architecture tour by boat in Chicago (valued at $25), which sold 19,820 Groupons (although, it’s not exactly a fair comparison, as the boat tour deal was only offered in one city rather than nationwide). Mossler remarked:

“Although, it’s important to note we haven’t offered one at this scale before. Customers are getting their Gap on with Groupon because it’s such a compelling offer for back to school. We attribute the rate of sale to Groupon promotional handles on Facebook/Twitter, distribution via @earlybird, a blast to Gap’s newsletter subscribers and word of mouth from our 10 million subscribers in North America.”

  1. Earlybird Offers
    earlybird We have a killer earlybird #BackToSchool deal from @Groupon: for $25 you get $50 of apparel from Gap. Sweet. http://t.co/QqHCx8x 19 Aug 2010 from Earlybird Offers

The discount is also being promoted via Twitter’s Earlybird Offers account. Mossler commented, “We’re looking to get as much exposure for the deal as possible, and @earlybird is one strategy we hope will prove to grab Twitter users who haven’t yet given Groupon a try.”

Gap has been stepping up its social game as of late, making headlines earlier this week when it announced a 25% discount for Foursquare users who checked in at one of its retail locations in the U.S. or Canada. Olivia Doyne, Director of Engagement Marketing at Gap gave us a bit of insight into why the national retailer decided to host a Groupon deal:

“We’re always looking at new and innovative ways to connect with our customers, and we know many of them are Groupon subscribers. We thought the timing of our exclusive Groupon offer would be ideal as people begin to build their back-to-school and fall wardrobes.”

Although the deal is clearly a success on Groupon, Augustine Fou, the chief digital officer at Omnicom’s Healthcare Consultancy Group, commented that this is a prime example of “when NOT to use Groupon” as an advertiser. He commented, “Groupon is great for restaurants who have the margin to do it and who need publicity because people are not aware, but not for a big brand like Gap. It is simply a waste of money for them.”

Gap is receiving a lot of word or mouth and press, sending more buyers to the deal. This may seem like good news for Gap, but Fou argues, “The more press they get, the more money they lose.” With the current sales of around 300,000 Groupons, that translates into a $7.5 million revenue loss for one experimental campaign. That’s a hefty lump of cash, and the deal isn’t even over. “It’s still a better use than wasting $7.5 million on TV ads.” Fou added, “At least they did capture the other half as ‘money spent [by customers],’ and consumers will eventually go into the stores. For TV advertising, there is never proof anyone ever saw it, let alone went to the store.”

When asked if Gap had expected such a huge response to the deal, Doyne responded, “Since this is the first time Groupon has done a national deal of this size, it was hard to estimate the outcome. We’re really pleased with how many people have taken advantage of the offer.”

Do you think Groupon should continue to test out national partnerships? Let us know in the comments below.


Reviews: Facebook, Twitter

More About: deals, earlybird, gap, group buying, groupon, offers, social media, trending, twitter

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Tweet: @ninavizz it's awkward, but I've...

Aug 19

@ninavizz it's awkward, but I've found it almost always constructive for both sides. I had to do it earlier this week!

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Tweet: @ninavizz talk to the guy?

Aug 19

@ninavizz talk to the guy?

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Don't Call it an Ecosystem

Aug 19
Shared by Joseph
Word geeks: help!

I've been doing a bit of biz-dev lately and found myself using the word "ecosystem" quite a bit. The "startup ecosystem" in Atlanta, the Ruby software engineering "ecosystem", the Agile development "ecosystem". The more I use this word to describe the positive aspects of a community the more I dislike it, or perhaps more accurately, the more I feel it inappropriately used. We need a new word.

Ecosystems sound like nice places because they have the prefix "eco" which has been co-opted by marketers and branders to connote responsible behavior. But ecosystems are not good or bad, they just are. Often ecosystems are dangerous places. Ecosystems have predators, parasites, and scavengers. Ecosystems are full of diseases and those whom carry them and infect others. Ecosystems can be unfriendly to non-native species, killing them upon arrival, or can be taken over by invasive species, which kill off what was already there. Ecosystems can have chiggers, for God's sake. We need a new word.

Thought experiment time. When I say that San Francisco has a thriving startup ecosystem, what am I saying? I'm saying the following things:

  • The community is active.
  • The community is inclusive.
  • The community is communicative.
  • The community is supportive.
  • The community is giving.

So, word-geeks, if it's not an "ecosystem" what is it?

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Tweet: Word nerds: is there a...

Aug 19

Word nerds: is there a word for a community with many positive attributes? An active, inclusive, supportive, giving community is a...?

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Tweet: @emetens thanks for the heads-up.

Aug 19

@emetens thanks for the heads-up. Protected now!

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[image: user-pic]
What We're Watching: NASA's Accidental Video

Aug 19
Shared by Joseph
This was mesmerizing. Take 7 minutes out of your day to gape open-mouthed.

NASA may not be an agency known for its commitment to aesthetic filmmaking, but they've managed to produce one of the most beautiful clips of footage I've watched in years.

The film below is a space shuttle launch from the perspective of a solid rocket booster, one of the giant white rockets attached to the belly of the shuttle during its ascent. Thanks to a tiny camera and contact microphone attached its frame, you can ride along with it as it sends the shuttle into orbit, then free falls back to earth. There's not much going on visually until the boosters separate at about the two-minute mark--but after that, it's a film even Stanley Kubrick would be proud of.



This clip was shot during STS-124, a mission flown by the shuttle Atlantis to deliver a new Japanese module to the International Space Station.
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Tweet: just registered catnapkins.com. Stay tuned!

Aug 19

just registered catnapkins.com. Stay tuned!

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