40. (with egg)

Today is June 29, 2007... also known as the Day of the Jesus Phone. The iPhone was released at 6pm and the whole geek/style world went ape-shit. For several days our office of elate metro-sexual geeks have been salivating of the prospect of the thing, but today the Jobs hit the fan. Hardly a moment went buy when we were not talking, speculating, arguing, or fantasizing over the iPhone. We sent time watching demos, watching live Gizmodo coverage, Justin.TV coverage, finding loopholes in our competing cell phone contracts, and negotiating with those same company's customer service reps to wriggle out of our contracts. We spent time photographing the San Francisco iPhone campers (those with iWait t-shirts) and even shooting videos.

All of this obsession has sparked a strange thought in my brain: what was the GNiPL today? The Gross National iPhone Product Loss? How many millions, perhaps billions of dollars were lost today due to iPhone mania? Since most of today's elite geek neurons were allocated to processing iPhone fantasies, was money not lost?

Well, just wait until those neurons are focused on actually using the iPhone. And you thought that praying to the Blackberry God was a time-sink...